Mutti (company)
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Mutti - Industria Conserve Alimentari is an Italian company that specializes in preserved food, particularly in the
tomato The tomato is the edible berry of the plant ''Solanum lycopersicum'', commonly known as the tomato plant. The species originated in western South America, Mexico, and Central America. The Mexican Nahuatl word gave rise to the Spanish word ...
sector, founded in 1899 in Piazza di Basilicanova, a district in
Montechiarugolo Montechiarugolo (Parmigiano: ) is a ''comune'' (municipality) in the Province of Parma in the Italian region Emilia-Romagna, located about northwest of Bologna and about southeast of Parma. Montechiarugolo borders the following municipalities: ...
, in the province of
Parma Parma (; egl, Pärma, ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, Giuseppe Verdi, music, art, prosciutto (ham), Parmigiano-Reggiano, cheese and surrounding countryside. With a population of 198,292 ...
.


History

The company was founded by Callisto and Marcellino Mutti (1862–1941) under the name Fratelli Mutti in Piazza di Basilicanova, as a tomato preservation business. In 1911, the “two lions” trademark was registered and the company obtained its first award with the First-Class Gold Medal certificate at the International Industry and Agriculture Exhibition in
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
. In 1914, Mutti obtained the Grand Cross certificate and was enrolled in the Gran Libro d'Oro dei Benemeriti del lavoro. During this period, the historic factory in Piazza was connected to the Parma-Traversetolo/Montecchio tramway. As preservation techniques evolved, in 1922 Mutti began to produce double-concentrated paste and the business continued to develop in 1927 with a number of acquisitions of other preservation companies. In 1951, the tube for
tomato paste Tomato paste is a thick paste made by cooking tomatoes for several hours to reduce the water content, straining out the seeds and skins, and cooking the liquid again to reduce the base to a thick, rich concentrate. It is used to impart an intens ...
was developed by Ugo Mutti (Marcellino's son). The product in this tube does not deteriorate because it does not come into contact with the air, allowing users to only consume what they need. Additionally, housewives could also use the cap as a practical
thimble A thimble is a small pitted cup worn on the finger that protects it from being pricked or poked by a needle while sewing. The Old English word , the ancestor of thimble, is derived from Old English , the ancestor of the English word ''thumb''. ...
for sewing. It was launched as: the “thimble tube”. In 1971, Mutti's very fine pulp was created, a recipe that remains secret to this day. Founded as a family business, the company soon became a de facto company, then a limited partnership and finally a
joint-stock company A joint-stock company is a business entity in which shares of the company's capital stock, stock can be bought and sold by shareholders. Each shareholder owns company stock in proportion, evidenced by their share (finance), shares (certificates ...
in 1979. In 1994, Francesco Mutti was appointed
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
. In 1999, the Mutti factory became the first to have all its products certified with
integrated pest management Integrated pest management (IPM), also known as integrated pest control (IPC) is a broad-based approach that integrates both chemical and non-chemical practices for economic control of pests. IPM aims to suppress pest populations below the econ ...
and non- GMO. A year later, the “Pomodorino d’Oro” award was created, with which Mutti rewards its producers: a recognition for farmers capable of producing high-quality tomatoes. In 2004, tomato
vinegar Vinegar is an aqueous solution of acetic acid and trace compounds that may include flavorings. Vinegar typically contains 5–8% acetic acid by volume. Usually, the acetic acid is produced by a double fermentation, converting simple sugars to et ...
was produced for the first time, followed by ready sauces in 2007. In 2010, the company began to collaborate with WWF in order to research and implement more sustainable production, in particular in reducing emissions and
water footprint A water footprint shows the extent of water use in relation to consumption by people. The water footprint of an individual, community, or business is defined as the total volume of fresh water used to produce the goods and services consumed by th ...
throughout the
supply chain In commerce, a supply chain is a network of facilities that procure raw materials, transform them into intermediate goods and then final products to customers through a distribution system. It refers to the network of organizations, people, acti ...
. Together with
Piacenza Piacenza (; egl, label= Piacentino, Piaṡëinsa ; ) is a city and in the Emilia-Romagna region of northern Italy, and the capital of the eponymous province. As of 2022, Piacenza is the ninth largest city in the region by population, with over ...
University's Faculty of Agriculture and the Lims Laboratory in
Verbania Verbania (, , ) is the most populous ''comune'' (municipality) and the capital city of the province of Verbano-Cusio-Ossola in the Piedmont region of northwest Italy. It is situated on the shore of Lake Maggiore, about north-west of Milan and ...
, in 2012 Mutti developed a methodology to identify the geographical origin of raw materials, starting from an analysis of semi-finished products. The project was presented before the
Senate of the Italian Republic The Senate of the Republic ( it, Senato della Repubblica), or simply the Senate ( it, Senato), is the upper house of the bicameral Italian Parliament (the other being the Chamber of Deputies). The two houses together form a perfect bicameral s ...
on the theme “Nutrition and transparency from the table to the Earth”. In 2013, Mutti France was opened to develop the French market. In the same year, the company began to collaborate with Fiordagosto, a factory based in
Oliveto Citra Oliveto Citra (Campanian: ) is a town and ''comune'' in the province of Salerno in the Campania region of south-western Italy. It is located by road northeast of Salerno. As of 2016, the comune had 3,802 inhabitants and covered an area of . His ...
(
Salerno Salerno (, , ; nap, label= Salernitano, Saliernë, ) is an ancient city and ''comune'' in Campania (southwestern Italy) and is the capital of the namesake province, being the second largest city in the region by number of inhabitants, after ...
), for the production of typical Southern specialties, which it then acquired in 2016. In 2014, in collaboration with Horta, a spin-off of Università Cattolica of Piacenza, pomodoro.net was created to promote assistance, support and cooperation with farmers. In 2015, the “''Salse Pronte''” (ready-made sauces) were launched. In November 2017, the company acquired Copador, the consortium that operates in the tomato-processing sector in
Collecchio Collecchio (Parmigiano: ) is a town in the province of Parma, Emilia-Romagna, northern Italy. It is located by road southwest of the centre of Parma. A major food-producing area, it is home to multinational Italian dairy and food corporation Parm ...
, at an auction held by the court of
Parma Parma (; egl, Pärma, ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, Giuseppe Verdi, music, art, prosciutto (ham), Parmigiano-Reggiano, cheese and surrounding countryside. With a population of 198,292 ...
.


Caporalato

In 2017, an investigation revealed that at least one of Mutti's produce suppliers in Nardò, Italy, were allegedly using
forced labour Forced labour, or unfree labour, is any work relation, especially in modern or early modern history, in which people are employed against their will with the threat of destitution, detention, violence including death, or other forms of ex ...
(also known as caporalato) to pick tomatoes. The company's CEO, Francesco Mutti, responded by stating that they were working on fully automating the harvesting of their tomatoes, and that they pay above the national framework price for tomatoes. Mutti also argued that the issue was the lack of police intervention in the situation.


References

{{reflist Food and Agriculture Organization Food and drink companies of Italy Italian brands Italian companies established in 1899